At Lollapalooza, in collaboration with digital bank 'Next', a 360° camera revolved around a mechanical bull, capturing and instantly sharing attendees' thrilling moments on their social networks.
Introduction
At the vibrant Lollapalooza music festival, in collaboration with the digital bank 'Next', a unique project was conceived - a 360° camera revolving around a mechanical bull, capturing ecstatic moments of joy and thrill.
Challenge
Beyond just creating an exhilarating experience, the goal was to seamlessly relay these captured moments onto the social networks of participants. But the journey wasn't straightforward. Brazil didn't offer the specialized rotary power connectors needed for a smooth, uninterrupted rotation of the camera. Designing an apparatus that could function continuously without tangling or power disruption became the central challenge.
Solution
Instead of seeking an external solution, I took on the challenge to design the rotary power connectors in-house. Over three meticulous weeks, the project unfolded. The camera system was not just about rotation but also about transmitting high-definition video wirelessly to a real-time editing room. From there, the polished videos were sent directly to the participants' social networks.
Conclusion
Over the three days of Lollapalooza, festival-goers were not just riding a mechanical bull; they were creating a memory, a digital memento that they could instantly share with the world. The 360° bull ride camera project was more than a technological achievement; it was a memorable experience for everyone involved. The smiles, shares, and feedback received post-event were testament to its resounding success.