A Lego-style 3D-printed character that reacts to the product by closing its eyes and triggering a campaign video.
Introduction
At a product showcase focused on sleep solutions, visitors encountered a unique 3D character designed to merge storytelling and technology. It was not just a display, it was a small interactive moment where design and emotion came together to highlight the product’s message.
Challenge
The goal was to build an object that could instantly capture attention and communicate benefits without requiring explanation. The challenge was to design something compact, intuitive, and memorable that would seamlessly fit into the flow of a live event.
Solution
A Lego-style character was 3D-printed and equipped with sensors and actuators. When the product was placed in front of the figure, it responded by closing its eyes and playing the campaign video. The interaction was natural and expressive, creating a direct connection between the product and its message.
Conclusion
The character became more than a simple exhibit piece, it was an engaging bridge between physical design and digital storytelling. By combining playful interaction with a clear message, it left visitors with a lasting impression and strengthened the impact of the campaign.